Normal view MARC view ISBD view

4 0

Public relations in Asia : an anthology / 6 6 edited by Krishnamurthy Sriramesh. - - - xvii, 341 p. 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.

Public relations practice and research in Asia / Krishnamurthy Sriramesh -- Glocalization, public relations in China in the era of change / Chun-ju Flora Hung and Yi-ru Regina Chen -- Public relations in India / Nilanjana Bardhan and Krishnamurthy Sriramesh -- Public relations in Hongkong / Ni Chen -- Public relations in the Philippines / Zenaida Sarabia-Panol and Caterina Lorenzo-Molo -- Public relations on Taiwan / Bey-Ling Sha and Yi-Hui Huang -- Public relations in Saudi Arabia / Hamoud al-Badr -- Public relations in Malaysia from its colonial past to current practice / Syed Arabi Idid -- In search of professional public relations, Hong Bo and public relations in South Korea / Samsup Jo and Jooho Kim -- The development of public relations in Indonesia / Elizabeth Goenawan Ananto --;From propaganda to strategic communication, the continuing evolution of the public relations profession in Thailand / Daradirek Ekachai and Rosechongporn Komolsevin -- The need for multiculturism in public relations education in Asia / Krishnamurthy Sriramesh.

5

















5





ISBN: 9812437851

ISSN: 2 = =

Standard No.:

Publisher. No.:

Source: Library of Congress -- Jakarta Overseas Office S[dollar]44.50

LCCN:

Nat. Bib. No.: 2

Nat. Bib. Agency Control No.:

Subjects--Personal Names:
2 --0------

Subjects--Corporate Names:
6 --0-- 2 --------

Subjects--Meeting Names:

0 2 --

Subjects--Uniform Titles:
--20------

Subjects--Chronological Terms:


Subjects--Topical Terms:
--------20--

Subjects--Geographic Terms:
--------20--

Index Terms--Genre/Form:
----2

LC Class. No.: / 2

Dewey Class. No.: / 2

National Agricultural Library Call No.: /

National Library of Medicine Call No.: /

Gov. Doc. Class. No.: