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Seitel, Fraser P. 4 0

The practice of public relations / 6 6 Fraser P. Seitel. - Eleventh Edition. - - 448 p. : col. ill. 26 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.

What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.

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ISBN: 9780137058310;0136088902 (pbk.)

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LC Class. No.: HM1221 / .S45 20112

Dewey Class. No.: 659.2 / 222

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