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Mahoney, L. Meghan. 4 0

Strategic social media : from marketing to social change / 6 6 L. Meghan Mahoney and Tang Tang. - - - 1 online resource (360). - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.

Social Media in Convergence. Understanding Social Media and Social Behavior Change -- Information Diffusion -- Establishing Community -- Mobilizing Your Audience -- Social Media Users and Messages. Transforming Audiences into Users -- Active Within Structures -- Best Practices for Social Media Engagement -- Mobile Marketing and Location-based Applications -- Social Media Marketing and Business Models. Reconsidering the Long Tail -- Social Media Business Models -- Social Media Marketing Strategies -- Evaluating Social Media Marketing -- Marketing for Social Good. Social Media and Health Campaigns -- Social Media and Civic Engagement -- Communication for Development -- Social Media and Entertainment-Education -- Social Media for Social and Behavior Change. Integrating Old with New -- Social Media for Social Behavior Change -- Arguing for a General Framework for Social Media Scholarship -- The Future of Social Media.

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ISBN: 9781119370680

ISSN: 2 = =

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Source: 956229 MIL

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Social media.;User-generated content.;Internet marketing. --------20--

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Electronic books.----2

LC Class. No.: HM742 / 2

Dewey Class. No.: 302.3 / 223

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