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Dennis, Everette E. 4 0

Understanding media in the digital age : connections for communication, society, and culture / 6 6 Everette E. Dennis, Melvin L. DeFleur. - - - xiii, 411 pages : illustrations (some color) 28 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.

Understanding communication concepts in the internet age -- Navigating change: the rise of digital and global media -- Books: the first and most respected mass medium -- Newspapers and news media: delivering information to society -- Magazines: voices for many interests -- Motion pictures: the great entertainer -- Radio: the resilient medium -- Television: the most influential medium -- News, journalism and public affairs -- Popular culture: entertainment, sports and music -- Advertising: using media in the marketplace -- Public relations: influencing beliefs, attitudes and actions -- Social forces: economics, technology and policy -- Media effects: the processes and influences of mass communication -- Ethics: assessing the content and behavior of the media.

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ISBN: 9780205595822 (paperback);0205595820

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LCCN: 2009029945

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Digital media.;Digital communication. --------20--

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LC Class. No.: QA76.76.I59 / D46 20102

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