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Lamb, Charles W. 4 0

Essentials of marketing / 6 6 Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - Second edition. - - xxviii, 579 pages : color illustrations 28 cm. + 1 computer laser optical disc (4 3/4 in.) - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. 552-564) and indexes



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ISBN: 0324043767 (paperback) (alk. paper)

ISSN: 2 = =

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LCCN: 99087757

Nat. Bib. No.: 2

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Subjects--Topical Terms:
Marketing.;Marketing ----Management.----20--

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LC Class. No.: HF5415 / .L2623 20012

Dewey Class. No.: 658.8 L165e 2001 / 2

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