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McDaniel, Carl D. 4 0

Marketing research / 6 6 Carl McDaniel, Jr., Roger Gates. - Seventh Edition. - - xxvii, 623 p. ill. 1 CD-ROM (4 3/4 in.) - - - - - . - . - 0 . - . - 0 .

SPSS 14.0 student version, for Windows 2000, XP, and ME--CD-ROM.

Includes bibliographical references and index.



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ISBN: 9780471755289;9780471755289 (hbk.)

ISSN: 2 = =

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LC Class. No.: HF5415.2 / .M3823 20072

Dewey Class. No.: / 2

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