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Global marketing management : cases and readings / 6 6 edited by Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett. - Second edition. - - xi, 751 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .

Rev. ed. of: Multinational marketing management. c1988.

Includes bibliographical references.



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ISBN: 201542803

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Export marketing;Export marketing ----Management.;Management----20--Case studies.

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LC Class. No.: HF1416 / .G56 19912

Dewey Class. No.: 658.848 G51 1992 / 220

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