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Kleppner, Otto, 4 0 1899-

Otto Kleppner's Advertising procedure / 6 6 Otto Kleppner, Thomas Russell, Glenn Verrill. - Ninth Edition. - - xvii, 665 p. : ill. - - - - - . - The Prentice-Hall series in marketing . - 0 . - . - The Prentice-Hall series in marketing 0 .



Includes bibliographies and index.



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ISBN: 9710833928

ISSN: 2 = =

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LC Class. No.: HF5823 / .K45 19832

Dewey Class. No.: 659.1 / 219

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