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Narver, John C., 4 0

Conceptual readings in the marketing economy 6 6 John C. Narver [and] Ronald Savitt. - - - x, 432 p. illus. 23 cm. - - - - - . - Holt, Rinehart and Winston marketing series . - 0 . - . - 0 .



Includes bibliographical references.



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ISBN: 003079305X

ISSN: 2 = =

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LC Class. No.: HF5415 / .N2282

Dewey Class. No.: 658.8/008 / 2

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