Normal view MARC view ISBD view

De Silva, Mary Paula D.; Eugenio, Mari Angelie P.; Nocom, Maria Katrina V. and Valientes, Dewilyn J. 4 0

A PROPOSED ADVERTISING CAMPAIGN FOR ELLIPS SERENITY COLLECTION (March 2007 / 6 6 Mary Paula D. De Silva, ; Mari Angelie P. Eugenio, ;Maria Katrina V. Nocom, and Dewilyn J. Valientes. - - - 179 pp. 28 cm. - - - - - . - . - 0 . - . - 0 .

Thesis (Undergraduate) Pamantasan ng Lungsod ng Maynila, 2007.;Bachelor of Science in Mass Communication.





5



ABSTRACT: Ellips Serenity Collection is a new line of scent from Kino Consumer Philippines, Incorporated that caters to the young females, which is more premium yet affordable. Because of tight competition in the market, it must be brought to the awareness of its target consumers, Ellips Serenity needs to be introduced as a cologne different from the other products. The researchers decided to seek probable solutions to learn about the attitude, behavior and preferences of young females towards cologne and formulate strategies for an advertising campaign to introduce the product.













5





ISBN:

ISSN: 2 = =

Standard No.:

Publisher. No.:

Source:

LCCN:

Nat. Bib. No.: 2

Nat. Bib. Agency Control No.:

Subjects--Personal Names:
2 --0------

Subjects--Corporate Names:
6 --0-- 2 --------

Subjects--Meeting Names:

0 2 --

Subjects--Uniform Titles:
--20------

Subjects--Chronological Terms:


Subjects--Topical Terms:
--------20--

Subjects--Geographic Terms:
--------20--

Index Terms--Genre/Form:
----2

LC Class. No.: / 2

Dewey Class. No.: / 2

National Agricultural Library Call No.: /

National Library of Medicine Call No.: /

Gov. Doc. Class. No.: