Castaneda, Ma. Cristina C. Daulat, Rojean E. Feliciano, Camille Neriza, C. Gatdula, Jan Charlene R. Valerio, Angelica Mari L. 4 0

Promoting tourism in Rizal Park through cash for work program / 6 6 Castaneda, Ma. Cristina C. Daulat, Rojean E. Feliciano, Camille Neriza, C. Gatdula, Jan Charlene R. Valerio, Angelica Mari L. - - - 61 pp. 28cm. - - - - - . - . - 0 . - . - 0 .

Undergraduate Thesis: (B.S. in Tourism and Travel Management) - Pamantasan ng Lungsod ng Maynila 2014.





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ABSTARCT This descriptive study assessed the status of the recipients of the Pro-Poor tourism (PPT) program entitled Cash for Work in Rizal Park as a basis for its promotion. The main source of data came primarily from the response of a total of fifty (50) beneficiaries of the PPT program Cash for Work who were selected through a probability sampling called simple random sampling wherein all the beneficiaries of the program had an equal, non0zero chance of being selected. Questionnaire was used as the instrument to gather data and informal interviews were conducted to the beneficiaries of Cash for Work as well. Findings from the study revealed that despite their profiles, many of them who used to live in the streets now rent houses since they already have a source of income to pay for rent. Even their personal hygiene has improved with their access to water, toiletries and clothing. How many times they eat in a day had also showed improved results compared to before they were part of the program. These findings imply that the profile and status of these recipients have no significant relationship with each other and doesn't affect their lives. The study concludes that the tourism industry is people oriented, and Pro-Poor tourism proved this by helping the less privileged through the different tourist destinations we have, Rizal Park as an example. Also, that this industry is service oriented, and though it is believed that only the knowledged ones should be the ones in the industry, this proves that even the normal local people can take part in the tourism industry and provide service for the tourists as well. This present study thereby recommends that the Pro-Poor tourism in Rizal park called Cash for Work be enhanced and then promoted and improve its scopes so more people in need will be helped out by this program.













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