King, Micaela Katrina T.; Nabong, Jameilla Kaneesha J.; Palma, Ellen Joyce L. and Pedro, Houlle Brent P. 4 0
The influence of social media in air travel decision-making process of the youth / 6 6 King, Micaela Katrina T.; Nabong, Jameilla Kaneesha J.; Palma, Ellen Joyce L. and Pedro, Houlle Brent P. - - - 92 pp. 28 cm. - - - - - . - . - 0 . - . - 0 .
Thesis: (B.S. in Travel and Tourism Management) - Pamantasan ng Lungsod ng Maynila, 2017.
5
ABSTRACT : Social media are computer meditated online tools that allow people, companies and other organizations, including non-profit organizations and governments to create, share or exchange information, career, interest, ideas, and pictures/videos in virtual communities and networks. Youth is the time of life when one is young, but often means the time between childhood and adulthood. This study shows the level of influence of social media in air travel decision-making process of the youth in Metro Manila and in the province of Cavite. All levels of influence indicated on the paper were used for the treatment and analysis of data. Descriptive statistics were used such as frequency, mean, and percentage. For the test of difference, the Levene s test of homogeneity, T-Test, a one-way ANOVA and Scheffe test of multiple differences were used. A total of nine-six (96) respondents were accumulated using a simple random sampling technique and a descriptive-quantitative research was accomplished to determine the influence of social media in air travel decision making process of the youth throughout the said location. The said respondents were enclosed between twenty to twenty nine (20-29) years of age, either male or female, and without further restrictions on civil status, employment status, number of social media accounts and number of hours consumed on social media per day. The hypothesis of this study assumed that there is no significant difference between the level of influence of social media even when grouped according to age, gender, employment status, number of social media accounts, and number of hours consumed on social media per day. However, there is significant difference between the influence of social media when grouped according to civil status.
5
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/ 2
/ 2
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The influence of social media in air travel decision-making process of the youth / 6 6 King, Micaela Katrina T.; Nabong, Jameilla Kaneesha J.; Palma, Ellen Joyce L. and Pedro, Houlle Brent P. - - - 92 pp. 28 cm. - - - - - . - . - 0 . - . - 0 .
Thesis: (B.S. in Travel and Tourism Management) - Pamantasan ng Lungsod ng Maynila, 2017.
5
ABSTRACT : Social media are computer meditated online tools that allow people, companies and other organizations, including non-profit organizations and governments to create, share or exchange information, career, interest, ideas, and pictures/videos in virtual communities and networks. Youth is the time of life when one is young, but often means the time between childhood and adulthood. This study shows the level of influence of social media in air travel decision-making process of the youth in Metro Manila and in the province of Cavite. All levels of influence indicated on the paper were used for the treatment and analysis of data. Descriptive statistics were used such as frequency, mean, and percentage. For the test of difference, the Levene s test of homogeneity, T-Test, a one-way ANOVA and Scheffe test of multiple differences were used. A total of nine-six (96) respondents were accumulated using a simple random sampling technique and a descriptive-quantitative research was accomplished to determine the influence of social media in air travel decision making process of the youth throughout the said location. The said respondents were enclosed between twenty to twenty nine (20-29) years of age, either male or female, and without further restrictions on civil status, employment status, number of social media accounts and number of hours consumed on social media per day. The hypothesis of this study assumed that there is no significant difference between the level of influence of social media even when grouped according to age, gender, employment status, number of social media accounts, and number of hours consumed on social media per day. However, there is significant difference between the influence of social media when grouped according to civil status.
5
2 = =
2
2 --0------
6 --0-- 2 --------
0 2 --
--20------
--------20--
--------20--
----2
/ 2
/ 2
/
/