John Paul M. Albino, Desiree Mae P. Casalhay, Mary Chirstine Erica J. Dig, Steffani Gwen D. Lapuz, Francis Carl M. Ocana, Jannah Victoria S. Pena, Kurt Basty S. Saddi, Jamaigne A. Tomada 4 0
Queen pitaya farm: A feasibility study about dragon fruit production 6 6 - - - 163 pages - - - - - . - . - 0 . - . - 0 .
Feasibility Study: (BSBA major Business Economcis) - Pamantasan ng Lungsod ng Maynila, 2024
5
Executive Summary a. Marketing Feasibility This section assesses the market viability for Queen Pitaya Farm, considering the marketing tactics and the factors affecting demand and supply. In order to gather information, interviews and surveys were conducted with dragon fruit farmers in the vicinity of the company in order to gain a better understanding of the market. The company's competitors were identified through documentation from the Municipal Agricultural Office of Indang, Cavite, The Queen Pitaya Farm's target market is any public market in Manila where dragon fruit vendors retail their produce. The pricing method, as the primary strategic approach and other demand-influencing factors are also expounded. Furthermore, this section describes how Queen Pitaya Farm leveraged its connections and social media platforms to evolve into a diversified market. The information presented here aims to contribute to the business growth sustainability. b. Technical Feasibility This section of the study includes an in-depth description of the product, as well as how its overall production and business operations work. The location, size, and office layout of the plant are also included to determine whether the project is technically feasible. The part also includes a cost breakdown for all required tools, equipment, utilities, and supplies. Sanitation and safety measures are also listed since there are various regulations and standards that are needed to adhere to properly operate an agribusiness. Additionally, the distribution channel is also mentioned. It will be transported from the farm to the Manila distribution hubs before being given to wholesalers. c. Management Feasibility The Queen Pitaya Farm will be a partnership run by eight (8) business entrepreneurs. Production, marketing, and operations are just a few of the divisions that will make up the farm. The farm will also employ competent and experienced people for all positions and offer them market-competitive pay and benefits. Along with its organizational objectives, capitalization, organizational structural, manpower needs, salaries and compensation, employment and training, organizational policies, services provided, and legal requirement necessary to operate the business, Queen Pitaya Farm's vision and mission are also covered in this particular section of the study. d. Financial Feasibility The Queen Pitaya Farm, with a land area of 11,472 square meters, at a cost of seventeen million, two-hundred eight thousand (17,208,000.00) pesos. The office building and storage were constructed on the remaining land area, approximately 200 square meters. After the harvest periods, the p6lantation can yield a total of fifty-nine thousand six hundred ten (59,610) kilograms of Dragon fruit. The farm can earn up to six million five hundred fifty-seven thousand one hundred (6,557,100) pesos in gross for the first year. e. Socio-Economic Feasibility The section provides an in-depth analysis of the multiple impacts that Queen Pitaya Farm has had on society and the environment. It expounds upon the ways in which Queen Pitaya Farm is poised to make significant contributions towards the communal objectives across each of these domains, including economic expansion, economic advancement, preservation of the environment and cultural sensitivity. Furthermore, it addresses the adverse repercussion stemming from its inception, notably in terms of product price decreases.
5
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Queen pitaya farm: A feasibility study about dragon fruit production 6 6 - - - 163 pages - - - - - . - . - 0 . - . - 0 .
Feasibility Study: (BSBA major Business Economcis) - Pamantasan ng Lungsod ng Maynila, 2024
5
Executive Summary a. Marketing Feasibility This section assesses the market viability for Queen Pitaya Farm, considering the marketing tactics and the factors affecting demand and supply. In order to gather information, interviews and surveys were conducted with dragon fruit farmers in the vicinity of the company in order to gain a better understanding of the market. The company's competitors were identified through documentation from the Municipal Agricultural Office of Indang, Cavite, The Queen Pitaya Farm's target market is any public market in Manila where dragon fruit vendors retail their produce. The pricing method, as the primary strategic approach and other demand-influencing factors are also expounded. Furthermore, this section describes how Queen Pitaya Farm leveraged its connections and social media platforms to evolve into a diversified market. The information presented here aims to contribute to the business growth sustainability. b. Technical Feasibility This section of the study includes an in-depth description of the product, as well as how its overall production and business operations work. The location, size, and office layout of the plant are also included to determine whether the project is technically feasible. The part also includes a cost breakdown for all required tools, equipment, utilities, and supplies. Sanitation and safety measures are also listed since there are various regulations and standards that are needed to adhere to properly operate an agribusiness. Additionally, the distribution channel is also mentioned. It will be transported from the farm to the Manila distribution hubs before being given to wholesalers. c. Management Feasibility The Queen Pitaya Farm will be a partnership run by eight (8) business entrepreneurs. Production, marketing, and operations are just a few of the divisions that will make up the farm. The farm will also employ competent and experienced people for all positions and offer them market-competitive pay and benefits. Along with its organizational objectives, capitalization, organizational structural, manpower needs, salaries and compensation, employment and training, organizational policies, services provided, and legal requirement necessary to operate the business, Queen Pitaya Farm's vision and mission are also covered in this particular section of the study. d. Financial Feasibility The Queen Pitaya Farm, with a land area of 11,472 square meters, at a cost of seventeen million, two-hundred eight thousand (17,208,000.00) pesos. The office building and storage were constructed on the remaining land area, approximately 200 square meters. After the harvest periods, the p6lantation can yield a total of fifty-nine thousand six hundred ten (59,610) kilograms of Dragon fruit. The farm can earn up to six million five hundred fifty-seven thousand one hundred (6,557,100) pesos in gross for the first year. e. Socio-Economic Feasibility The section provides an in-depth analysis of the multiple impacts that Queen Pitaya Farm has had on society and the environment. It expounds upon the ways in which Queen Pitaya Farm is poised to make significant contributions towards the communal objectives across each of these domains, including economic expansion, economic advancement, preservation of the environment and cultural sensitivity. Furthermore, it addresses the adverse repercussion stemming from its inception, notably in terms of product price decreases.
5
2 = =
2
2 --0------
6 --0-- 2 --------
0 2 --
--20------
--------20--
--------20--
----2
/ 2
/ 2
/
/