Aguila, Angelica Rose T., Ballesteros, Blaine Daphnie C., Barit, Dan Michael., Mendoza, Seth Dominic Rey C., Ruazol, Milkah Ashley E. 4 0
The relationship between the product packaging and consumers' decision making of disposable E-cigarettes of College Students at Pamantasan ng Lungsod ng Maynila 6 6 - - - 61 pages - - - - - . - . - 0 . - . - 0 .
Business Research: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023
5
ABSTRACT: This quantitative research entitled The Relationship between the Product Packaging and Consumers' Decision Making of Disposable E-cigarettes of College Students at Pamantasan ng Lungsod ng Maynila sought to answer the following questions: (1) What is the demographic profile of the respondents in terms of: sex, college, length of usage, and preferred brand of disposable e-cigarette; (2) To what extentthat the product packaging influence the respondents in buying Disposable E-cigarette in terms of: Brand Color, Brand Logo, Product Slogan, and Brand Identity; (3) To what extent that the consumers' decision making influence by the following factors: Psychological, Social, Cultural, Personal, and Economic; (4) Is there a significant relationship between the product packaging and consumers' decision making in buying disposable e-cigarette. The packaging of disposable e-cigarettes has become an increasingly important factor influencing the purchasing decisions of students. With a growing interest in the product, it is essential to explore the elements of effective disposable e-cigarette packaging in order to understand the preferences and motivations of the student population. This paper aims to analyze the findings from research conducted to gain insights into the packaging designs that are influential in the purchase decisions of disposable e-cigarette users. The result of this study suggests that product packaging plays a role in a consumer's perceived value of the product and could be used by marketers as part of their promotional strategies. All factors can influence an individual's decision-making process when considering the purchase of a disposable e-cigarette. Social factors can shape an individual's perception of the value and benefits of disposable e-cigarette use, while cultural factors may limit individual freedom of choice in certain contexts. Major findings revealed that the packaging of disposable e-cigarettes is an important factor in the purchasing decision of many consumers. Studies have shown that attractive, well-designed packaging can influence consumers to purchase a product, and this sameeffect applies to disposable e-cigarettes. This is because the packaging of a disposable e-cigarette sends signals to the consumer about the quality of the product, its value, and other characteristics. Moreover, it can even send signals about the brand itself. Studies have demonstrated a correlation between the design and packaging of a disposable e- cigarette and its chances for success. With a higher quality of packaging, there is a significantly higher chance that the product will be purchased by consumers
5
2 = =
2
2 --0------
6 --0-- 2 --------
0 2 --
--20------
--------20--
--------20--
----2
/ 2
/ 2
/
/
The relationship between the product packaging and consumers' decision making of disposable E-cigarettes of College Students at Pamantasan ng Lungsod ng Maynila 6 6 - - - 61 pages - - - - - . - . - 0 . - . - 0 .
Business Research: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023
5
ABSTRACT: This quantitative research entitled The Relationship between the Product Packaging and Consumers' Decision Making of Disposable E-cigarettes of College Students at Pamantasan ng Lungsod ng Maynila sought to answer the following questions: (1) What is the demographic profile of the respondents in terms of: sex, college, length of usage, and preferred brand of disposable e-cigarette; (2) To what extentthat the product packaging influence the respondents in buying Disposable E-cigarette in terms of: Brand Color, Brand Logo, Product Slogan, and Brand Identity; (3) To what extent that the consumers' decision making influence by the following factors: Psychological, Social, Cultural, Personal, and Economic; (4) Is there a significant relationship between the product packaging and consumers' decision making in buying disposable e-cigarette. The packaging of disposable e-cigarettes has become an increasingly important factor influencing the purchasing decisions of students. With a growing interest in the product, it is essential to explore the elements of effective disposable e-cigarette packaging in order to understand the preferences and motivations of the student population. This paper aims to analyze the findings from research conducted to gain insights into the packaging designs that are influential in the purchase decisions of disposable e-cigarette users. The result of this study suggests that product packaging plays a role in a consumer's perceived value of the product and could be used by marketers as part of their promotional strategies. All factors can influence an individual's decision-making process when considering the purchase of a disposable e-cigarette. Social factors can shape an individual's perception of the value and benefits of disposable e-cigarette use, while cultural factors may limit individual freedom of choice in certain contexts. Major findings revealed that the packaging of disposable e-cigarettes is an important factor in the purchasing decision of many consumers. Studies have shown that attractive, well-designed packaging can influence consumers to purchase a product, and this sameeffect applies to disposable e-cigarettes. This is because the packaging of a disposable e-cigarette sends signals to the consumer about the quality of the product, its value, and other characteristics. Moreover, it can even send signals about the brand itself. Studies have demonstrated a correlation between the design and packaging of a disposable e- cigarette and its chances for success. With a higher quality of packaging, there is a significantly higher chance that the product will be purchased by consumers
5
2 = =
2
2 --0------
6 --0-- 2 --------
0 2 --
--20------
--------20--
--------20--
----2
/ 2
/ 2
/
/