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Bartolo, Mariane Roselle B.; Bernabe, Erica Lyn Y.; Fajardo, Divine Grace; Martinez, Julian Joseph N.; Obenza, Kyla Jemima A.; Ramos, Louella M. 4 0

Sweet slices: A feasibility study on cakes with real fruit fillings 6 6 - - - 183 pages - - - - - . - . - 0 . - . - 0 .

Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024





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ABSTRACT: Sweet Slices is a retail business offering cakes filled with real, fresh fruit designed to provide a balanced sweetness without compromising on flavor. Located in the heart of Makati's bustling business district, Sweet Slices caters to individuals living in Barangay San Lorenzo and Barangay Bel-Air seeking nutritious dessert options. The business focuses on a competitive pricing strategy and multi-channel marketing. Including community engagement and social media presence, to build brand awareness. With a robust financial outlook, efficient operations, and a commitment to quality. Sweet Slices aims to become a trusted name in the cake industry. Additionally, its positive socio-economic impact will contribute to local economic growth while promoting healthier eating habits.













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