Cardenio, Tansy Reign C., Catillo, Janah Angeline D., De Torres Pauline Yezha E., Dela Cruz, Julia Mae P., Dimaano, Gerry Mae P., Tizon Jr., Mark Vincent C., Villamor, Mary Rose C. 4 0
Blossome Blitz: A feasibility study on selling nuggets made from banana blossom (puso ng saging) at Magallanes St., Intramuros, Manila. 6 6 - - - 132 pages. - - - - - . - . - 0 . - . - 0 .
Feasibility Study: (BSBA major in Human Resource Management) - Pamantasan ng Lungsod ng Maynila, 2024.
5
Executive Summary a. Business Description Blossome Blizz is an innovative and health-conscious snacks company that promotes plantbased food business located at Magallanes Street, Intramuros, Manila aligns with Goal 11: Sustainable Cities and Communities by promoting, health-conscious lifestyle. Specializing in nuggets made with banana blossom or puso ng saging that oPers a variety of flavor filled with a range of sauces. Blossome Blizz caters the growing demand of consumers looking for a meat-free option with an optional dip with it. Intramuros is known for its historical, and cultural tourist spot that oPers Blossome Blizz, a perfect setting that attracts a diverse audience of locals, tourists, food lovers, and history enthusiasts. The area is accessible every weekday for all ages and lifestyles and the weekends will be the day oP of the employees. The Blossome comes from the words banana blossom or puso ng saging and awesome which means amazing or extremely well. On the other hand, the Blizz comes from the word Bliss that symbolizes the feeling of what the product wants the customers to experience with every bite. The Food Navigator Asia (2022) states that currently, the Philippine market demands plant-based products which shows that the Filipino consumers are now inclined to purchase products that have something traditional, gives something healthy but at the same time not compromising the taste. Blossome Blizz company's organizational structure ensures ePicient services and clear responsibilities led by partners that are responsible for overseeing strategic, long-term goals. Under it is the General Manager that handles the store's daily operation, then the staP and the production team include cashier, cooks, and food packaging, each person ensures the smooth transactions and quality of the product. This structure allows the consistency of the quality of every nugget. b. Market Analysis Blossome Blizz belongs to the plant-based food industry which oPers products that are suitable for health-conscious consumers. By providing plant-based nuggets, Blossome Blizz promotes sustainable food culture, reduces environmental impact, and it makes them a climate-friendly option. in line with the Sustainable Development Goal (SDG) 11: Sustainable Cities and Communities. Blossome Blizz benefits from a unique market segment. However, it still faces challenges that are common in the competitive food sector such as industry competition, moderate supplier bargaining power, and the threat of other meat substitutes products. Blossome Blizz can maintain some pricing power as the market is still relatively niche and consumers are not showing sensitivity in terms of price. To be successful in this industry, the business must comply with regulatory requirements and manage supply chain risks. Despite these challenges, the market that focuses on plantbased and sustainability has significant opportunities for growth and development. 3 Blossome Blizz targets a diverse demographic in Intramuros, Manila. The market is expanding rapidly, as demand for healthier and plant-based food is increasing globally. Competition of Blossome Blizz and its competitors is strong, and Blossome Blizz unique product and growing demand for plant-based substitutes provide significant opportunities. The gap shown in supply-demand analysis indicates a chance for Blossome Blizz to operate and support the needs of its target market while brand recognition and market share increase over time. c. Marketing Feasibility The marketing feasibility includes the geographical location, products/services, pricing strategy, promotions, and marketing communications. Blossome Blizz will be located on Magallanes Street in Intramuros, Manila. Placing a stall in this location would establish Blossome Blizz as a go-to destination for potential consumers looking to enjoy tasty, healthy, and nutritious products that complement their lifestyle. Furthermore, the main product is nuggets produced from banana blossoms known as puso ng saging as the main component, providing a nutritious alternative for traditional meat. Aside from simple nuggets, Blossome Blizz also serves variety of sauces such as BBQ, Ranch, Sweet and Chili, giving an original taste with each bite. The researcher calculated the cost of each product on the menu to determine its pricing, the flavor of the banana blossom nuggets and the flavor of the dips are used to determine the cost of manufacturing for each serving, which includes ingredients/raw material, packaging, labor, and overhead for a 40% markup profit. This chapter presents a detailed strategy for developing an established brand in the Intramuros area as well as attracting health-conscious customers. The business logo illustrates the product's natural, plant-based appeal, with a unique selling feature focused on banana blossom nuggets as a nutritious, healthy meat alternative. Advertising platforms include social media sites such as Facebook, TikTok, and Instagram to reach and attract both health-conscious and younger consumers plus print and digital advertisement to engage local customers. The chapter also discusses other promotional strategies such as discount vouchers for first-time customers, and a loyalty card program to increase initial interest and ongoing customers. Blossome Blizz also seeks to develop credibility through publicity campaigns such as media coverage and event participation, in order to interact directly with the community and grow a loyal customer base. d. Technical Feasibility The technical feasibility focuses on the operational capacity needed in the production of banana blossom-based food products. This involves assessing the required machinery together with other equipment, and workplace layout to support the production process. The layout of the production area is thoroughly functional, featuring particular areas designated for preparation of foodstuPs, food processing and packaging. The machinery, including the cooking appliances and packaging equipment, supplies and instruments are selected based on production ePiciency as well as product quality and safety standards. In addition to equipment, technical feasibility also put into consideration the manpower needed in the operation and with the management of the production line. Core positions include cooks, food packagers, a cashier, and general manager; all of these positions are charged with the responsibility of diPerent tasks that run a business on a daily basis. By recognizing these critical personnel along with developing an accurate organizational structure in Blossome Blizz to ensure a systematic organization that can deliver ePicient workflow. This systematic approach together with the proper design of the facilities and equipment empowers the business to achieve production objectives and meet its customers' requirements with steady quality output. e. Management Feasibility Blossome Blizz is a partnership business that mainly focuses on making plant-based food, specifically banana blossom nuggets. The partnership structure clearly defines sharing of responsibilities among seven partners to optimize resource usage in production, marketing and management. The business complies with current market trends that are associated with health and sustainability. Blossome Blizz employs organizational structure roles for partners, a general manager and a production team to ensure ePiciency and quality. Blossome Blizz complies with regulations in several areas such as human resources, finance and customer relations. Employment practices are used to ensure employees are hired or retained in a workplace environment that is barrier free, oPers opportunities for growth and adheres to legal requirements on labor matters. Financial planning utilizes disclosure practices, periodic review, and ePicient resource allocation to support operating cost and staP benefit. The company's key marketing communication appeal is in the environmentally friendly and health-conscious branding and uses social media and in-store stands to build brand identity. Blossome Blizz adopts specific operational rules, health and safety rules in order to provide quality services to customers, as well as to care about employees' rights, oPering growth in the sustainable food industry. f. Financial Feasibility The financial feasibility of the business is based on an initial investment of P315,000, with each of the seven partners contributing P45,000. This capital covers key startup costs, such as purchasing equipment, acquiring licenses, and setting aside funds for working capital to manage daily expenses. Over five years, the company demonstrates consistent profitability, with a stable gross margin of 34.04% and a steadily increasing net margin, rising from 0.92% in Year 1 to 20.00% in Year 5. The company's liquidity is strong, with both the current and quick ratios improving over the years, suggesting ePective management of short-term obligations. Additionally, the business shows a healthy financial position, as evidenced by decreasing debt-to-equity and debt ratios, alongside an impressive return on investment (ROl), which climbs from 4.39% in Year 1 to 135.42% in Year 5, reflecting solid growth and financial stability. g. Socio-Economic Feasibility The socio-economic feasibility study for Blossome Blizz shows how likely it is to improve society, the economy, and revenue for the government. Blossome Blizz will help government programs and maintain local business standards by means of tax contributions, regulatory compliance, and community initiative involvement, which will reinforce its dedication to sustainable entrepreneurship. By means of employment opportunities, income generation for workers, and supplier assistance, the company will further boost the local economy and thus promote economic resilience and community growth. Blossome Blizz furth
5
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2
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6 --0-- 2 --------
0 2 --
--20------
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/ 2
/ 2
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Blossome Blitz: A feasibility study on selling nuggets made from banana blossom (puso ng saging) at Magallanes St., Intramuros, Manila. 6 6 - - - 132 pages. - - - - - . - . - 0 . - . - 0 .
Feasibility Study: (BSBA major in Human Resource Management) - Pamantasan ng Lungsod ng Maynila, 2024.
5
Executive Summary a. Business Description Blossome Blizz is an innovative and health-conscious snacks company that promotes plantbased food business located at Magallanes Street, Intramuros, Manila aligns with Goal 11: Sustainable Cities and Communities by promoting, health-conscious lifestyle. Specializing in nuggets made with banana blossom or puso ng saging that oPers a variety of flavor filled with a range of sauces. Blossome Blizz caters the growing demand of consumers looking for a meat-free option with an optional dip with it. Intramuros is known for its historical, and cultural tourist spot that oPers Blossome Blizz, a perfect setting that attracts a diverse audience of locals, tourists, food lovers, and history enthusiasts. The area is accessible every weekday for all ages and lifestyles and the weekends will be the day oP of the employees. The Blossome comes from the words banana blossom or puso ng saging and awesome which means amazing or extremely well. On the other hand, the Blizz comes from the word Bliss that symbolizes the feeling of what the product wants the customers to experience with every bite. The Food Navigator Asia (2022) states that currently, the Philippine market demands plant-based products which shows that the Filipino consumers are now inclined to purchase products that have something traditional, gives something healthy but at the same time not compromising the taste. Blossome Blizz company's organizational structure ensures ePicient services and clear responsibilities led by partners that are responsible for overseeing strategic, long-term goals. Under it is the General Manager that handles the store's daily operation, then the staP and the production team include cashier, cooks, and food packaging, each person ensures the smooth transactions and quality of the product. This structure allows the consistency of the quality of every nugget. b. Market Analysis Blossome Blizz belongs to the plant-based food industry which oPers products that are suitable for health-conscious consumers. By providing plant-based nuggets, Blossome Blizz promotes sustainable food culture, reduces environmental impact, and it makes them a climate-friendly option. in line with the Sustainable Development Goal (SDG) 11: Sustainable Cities and Communities. Blossome Blizz benefits from a unique market segment. However, it still faces challenges that are common in the competitive food sector such as industry competition, moderate supplier bargaining power, and the threat of other meat substitutes products. Blossome Blizz can maintain some pricing power as the market is still relatively niche and consumers are not showing sensitivity in terms of price. To be successful in this industry, the business must comply with regulatory requirements and manage supply chain risks. Despite these challenges, the market that focuses on plantbased and sustainability has significant opportunities for growth and development. 3 Blossome Blizz targets a diverse demographic in Intramuros, Manila. The market is expanding rapidly, as demand for healthier and plant-based food is increasing globally. Competition of Blossome Blizz and its competitors is strong, and Blossome Blizz unique product and growing demand for plant-based substitutes provide significant opportunities. The gap shown in supply-demand analysis indicates a chance for Blossome Blizz to operate and support the needs of its target market while brand recognition and market share increase over time. c. Marketing Feasibility The marketing feasibility includes the geographical location, products/services, pricing strategy, promotions, and marketing communications. Blossome Blizz will be located on Magallanes Street in Intramuros, Manila. Placing a stall in this location would establish Blossome Blizz as a go-to destination for potential consumers looking to enjoy tasty, healthy, and nutritious products that complement their lifestyle. Furthermore, the main product is nuggets produced from banana blossoms known as puso ng saging as the main component, providing a nutritious alternative for traditional meat. Aside from simple nuggets, Blossome Blizz also serves variety of sauces such as BBQ, Ranch, Sweet and Chili, giving an original taste with each bite. The researcher calculated the cost of each product on the menu to determine its pricing, the flavor of the banana blossom nuggets and the flavor of the dips are used to determine the cost of manufacturing for each serving, which includes ingredients/raw material, packaging, labor, and overhead for a 40% markup profit. This chapter presents a detailed strategy for developing an established brand in the Intramuros area as well as attracting health-conscious customers. The business logo illustrates the product's natural, plant-based appeal, with a unique selling feature focused on banana blossom nuggets as a nutritious, healthy meat alternative. Advertising platforms include social media sites such as Facebook, TikTok, and Instagram to reach and attract both health-conscious and younger consumers plus print and digital advertisement to engage local customers. The chapter also discusses other promotional strategies such as discount vouchers for first-time customers, and a loyalty card program to increase initial interest and ongoing customers. Blossome Blizz also seeks to develop credibility through publicity campaigns such as media coverage and event participation, in order to interact directly with the community and grow a loyal customer base. d. Technical Feasibility The technical feasibility focuses on the operational capacity needed in the production of banana blossom-based food products. This involves assessing the required machinery together with other equipment, and workplace layout to support the production process. The layout of the production area is thoroughly functional, featuring particular areas designated for preparation of foodstuPs, food processing and packaging. The machinery, including the cooking appliances and packaging equipment, supplies and instruments are selected based on production ePiciency as well as product quality and safety standards. In addition to equipment, technical feasibility also put into consideration the manpower needed in the operation and with the management of the production line. Core positions include cooks, food packagers, a cashier, and general manager; all of these positions are charged with the responsibility of diPerent tasks that run a business on a daily basis. By recognizing these critical personnel along with developing an accurate organizational structure in Blossome Blizz to ensure a systematic organization that can deliver ePicient workflow. This systematic approach together with the proper design of the facilities and equipment empowers the business to achieve production objectives and meet its customers' requirements with steady quality output. e. Management Feasibility Blossome Blizz is a partnership business that mainly focuses on making plant-based food, specifically banana blossom nuggets. The partnership structure clearly defines sharing of responsibilities among seven partners to optimize resource usage in production, marketing and management. The business complies with current market trends that are associated with health and sustainability. Blossome Blizz employs organizational structure roles for partners, a general manager and a production team to ensure ePiciency and quality. Blossome Blizz complies with regulations in several areas such as human resources, finance and customer relations. Employment practices are used to ensure employees are hired or retained in a workplace environment that is barrier free, oPers opportunities for growth and adheres to legal requirements on labor matters. Financial planning utilizes disclosure practices, periodic review, and ePicient resource allocation to support operating cost and staP benefit. The company's key marketing communication appeal is in the environmentally friendly and health-conscious branding and uses social media and in-store stands to build brand identity. Blossome Blizz adopts specific operational rules, health and safety rules in order to provide quality services to customers, as well as to care about employees' rights, oPering growth in the sustainable food industry. f. Financial Feasibility The financial feasibility of the business is based on an initial investment of P315,000, with each of the seven partners contributing P45,000. This capital covers key startup costs, such as purchasing equipment, acquiring licenses, and setting aside funds for working capital to manage daily expenses. Over five years, the company demonstrates consistent profitability, with a stable gross margin of 34.04% and a steadily increasing net margin, rising from 0.92% in Year 1 to 20.00% in Year 5. The company's liquidity is strong, with both the current and quick ratios improving over the years, suggesting ePective management of short-term obligations. Additionally, the business shows a healthy financial position, as evidenced by decreasing debt-to-equity and debt ratios, alongside an impressive return on investment (ROl), which climbs from 4.39% in Year 1 to 135.42% in Year 5, reflecting solid growth and financial stability. g. Socio-Economic Feasibility The socio-economic feasibility study for Blossome Blizz shows how likely it is to improve society, the economy, and revenue for the government. Blossome Blizz will help government programs and maintain local business standards by means of tax contributions, regulatory compliance, and community initiative involvement, which will reinforce its dedication to sustainable entrepreneurship. By means of employment opportunities, income generation for workers, and supplier assistance, the company will further boost the local economy and thus promote economic resilience and community growth. Blossome Blizz furth
5
2 = =
2
2 --0------
6 --0-- 2 --------
0 2 --
--20------
--------20--
--------20--
----2
/ 2
/ 2
/
/