Antonio, Cristil T., Bermillo Trisha Marie D., Bustillos, Scigee G., De Guzman Ryan Joseph V., Mendoza, Liezel E., Milo, Christine Jhane H. 4 0
Massage meets moisture: Evaluating the feasibility of balm & soothe for dual-use wellness in Intramuros, Manila residents presented to the College of Business Administration feasibility study Bachelor of Science in Business Administration Major in Human Resource Management. 6 6 - - - 179 pages. - - - - - . - . - 0 . - . - 0 .
Feasibility Study: (BSBA major in Human Resource Management) - Pamantasan ng Lungsod ng Maynila, 2024.
5
Executive Summary a. Business Description In today's fast-paced environment, individuals seek eMicient, convenient self-care solutions to help balance demanding schedules and numerous responsibilities. Balm & Soothe was created to address this need, oMering a unique two- in-one product that not only streamlines self-care routines but formulated with high-quality, natural ingredients, Balm & Soothe provides relief from muscle pain, it alleviates headaches and moisturizes dry lips, making it ideal for those seeking reliable, on-the-go care. Balm & Soothe is all about providing comfort and relief in a simple, sustainable way. The word soothe captures the balm's calming qualities, designed to promote relaxation and ease discomfort. Located in Brgy. 655 Magallanes Street, Intramuros, Manila, the product is perfectly positioned to serve university students from nearby campuses as well as eco-conscious consumers who prioritize sustainable and natural products in their self-care routines. Manufactured by Twicera, Balm & Soothe is available in three soothing scents: Lemon, Lavender, and Peppermint. Each scent is carefully chosen to cater to a range of preferences while ensuring the use of high-quality, eco-friendly ingredients for multipurpose personal care products by minimizing environmental impact and oMering versatile applications. Balm & Soothe operates as a general partnership, managed by six-member owners. Each partner is managed by the guidance of a General Manager. This collaborative model promotes shared responsibility and balanced decision-making, fostering a culture of inclusiveness and sustainability. Aligned with our commitment to supporting wellness and environmental consciousness, Balm & Soothe encourages mindful consumer habits that benefit both personal well-being and the health of the planet. b. Market Analysis Balm & Soothe will target a broad demographic, particularly individuals aged below 17 to 32 years old and above. The core market will be the residents or households in Intramuros, Manila, with a population of 5,517 in 2024. In 2025, the projected population of Intramuros, Manila residents, will be around 9,565. The demand analysis for Balm & Soothe revealed that in 2025, the potential annual demand from this market is 21,763 units. c. Marketing Feasibility Balm & Soothe is a dual-purpose product meant to function both as a lip balm and a soothing massage balm. This market feasibility study evaluates its viability in a developing sector marked by rising customer demand for natural and multipurpose goods. The target market consists of households within Intramuros, Manila. A competitive analysis shows a landscape of direct competitors selling standalone lip and massage goods, as well as indirect competition from companies in both categories. Balm & Soothe's unique selling proposition lies in its dual functionality and natural ingredients while diMerent scents or fragrances, positioning it favorably in the market. Marketing strategies will highlight Balm & Soothe as an innovative solution. Promotional eMorts will focus on social media advertisements and Facebook, Instagram, and TikTok promos. Pricing will be competitive but aMordable for the target market, making the product budget friendly. Distribution channels will include online sales through online selling platforms and a physical store located at Brgy. 655 Magallanes Street in Intramuros, Manila, and retail partnerships with health food stores, spas, and beauty boutiques. Overall, Balm & Soothe presents a compelling market opportunity, leveraging the growing demand for multifunctional and natural beauty products, and with targeted marketing and strategic distribution, it can establish a significant presence in the beauty and wellness market. d. Technical Feasibility Balm & Soothe will target a broad demographic, particularly Balm & Soothe, a dual-purpose lip balm and massage balm, which will require access to acceptable cosmetic chemicals and knowledge to verify that the product is safe and eMective for both lips and skin. Any potential challenges related to ingredient stability, preservation, and regulatory approval will need to be addressed to guarantee the product's long-term viability in the market. A crucial part of the project will be consumer testing, which will entail participant recruiting and the utilization of appropriate facilities to obtain input on the balm's texture, absorption, and eMicacy. The study must be accompanied by a well-planned timeframe and budget that accounts for product development, many rounds of testing, and regulatory compliance. Developing Balm & Soothe required careful planning to navigate potential challenges in formulation and compliance. It also must adhere to international cosmetics regulations covering labeling ingredient safety and manufacturing standards. This process necessitates consultation with regulatory specialists to ensure compliance with legal standards and obtain any relevant certifications. e. Management Feasibility Balm & Soothe is poised to launch a dual-use balm for massage and lip care in the Philippines, structured as a general partnership among six experienced owners. This collaborative approach ensures a wide range of expertise to address the increasing consumer demand for multifunctional, natural personal care products. Factors such as the management team's qualifications, experience, and ability to strategically allocate resources are thoroughly assessed. Additionally, the robustness of organizational systems and the eMectiveness of internal communication channels are scrutinized. This comprehensive evaluation aims to determine whether the management team possesses the leadership, operational expertise, and adaptive capabilities necessary to successfully complete the initiative. It also assesses their preparedness to navigate potential challenges and maintain alignment with strategic objectives throughout the project's execution. The structured management framework promotes accountability among the owners and aligns the project with consumer needs and evolving market trends. With this robust management strategy, Balm & Soothe is well-positioned to successfully launch and grow its multi-use balm in the Philippine market, catering to the increasing demand for convenient and eMective self-care solutions. f. Financial Feasibility This section examines whether the project is financially feasible by assessing its ability to generate enough income or savings to cover costs and provide a return on investment. It includes projections of income, expenses and other financial factors to evaluate the project's long-term sustainability. The Sources of Financing section outlines how the project will be funded through equity contributions. The Financial Analysis reviews the project's financial performance, focusing on projected cash flow, profit margins, and overall economic health to assess profitability and financial risk. The Return on Investment (ROl) calculates the expected returns relative to the initial investment, a key indicator of the project's attractiveness to investors, with a higher ROl signifying greater profitability. The Major Assumptions section lists crucial factors influencing financial projections, like market conditions and economic variables. Finally, the Financial Statement provides reports like the income statement, balance sheet, and cash flow statement, oMering a comprehensive view of the project's financial position and viability. g. Socio-Economic Feasibility As a Philippine-based startup, it seeks to inspire local entrepreneurs and foster economic development. With the increasing demand for eco-friendly products, Balm & Soothe's commitment to sustainable packaging aligns with consumer preferences and supports reducing, reusing, and recycling, promoting economic growth while minimizing environmental impact.
5
2 = =
2
2 --0------
6 --0-- 2 --------
0 2 --
--20------
--------20--
--------20--
----2
/ 2
/ 2
/
/
Massage meets moisture: Evaluating the feasibility of balm & soothe for dual-use wellness in Intramuros, Manila residents presented to the College of Business Administration feasibility study Bachelor of Science in Business Administration Major in Human Resource Management. 6 6 - - - 179 pages. - - - - - . - . - 0 . - . - 0 .
Feasibility Study: (BSBA major in Human Resource Management) - Pamantasan ng Lungsod ng Maynila, 2024.
5
Executive Summary a. Business Description In today's fast-paced environment, individuals seek eMicient, convenient self-care solutions to help balance demanding schedules and numerous responsibilities. Balm & Soothe was created to address this need, oMering a unique two- in-one product that not only streamlines self-care routines but formulated with high-quality, natural ingredients, Balm & Soothe provides relief from muscle pain, it alleviates headaches and moisturizes dry lips, making it ideal for those seeking reliable, on-the-go care. Balm & Soothe is all about providing comfort and relief in a simple, sustainable way. The word soothe captures the balm's calming qualities, designed to promote relaxation and ease discomfort. Located in Brgy. 655 Magallanes Street, Intramuros, Manila, the product is perfectly positioned to serve university students from nearby campuses as well as eco-conscious consumers who prioritize sustainable and natural products in their self-care routines. Manufactured by Twicera, Balm & Soothe is available in three soothing scents: Lemon, Lavender, and Peppermint. Each scent is carefully chosen to cater to a range of preferences while ensuring the use of high-quality, eco-friendly ingredients for multipurpose personal care products by minimizing environmental impact and oMering versatile applications. Balm & Soothe operates as a general partnership, managed by six-member owners. Each partner is managed by the guidance of a General Manager. This collaborative model promotes shared responsibility and balanced decision-making, fostering a culture of inclusiveness and sustainability. Aligned with our commitment to supporting wellness and environmental consciousness, Balm & Soothe encourages mindful consumer habits that benefit both personal well-being and the health of the planet. b. Market Analysis Balm & Soothe will target a broad demographic, particularly individuals aged below 17 to 32 years old and above. The core market will be the residents or households in Intramuros, Manila, with a population of 5,517 in 2024. In 2025, the projected population of Intramuros, Manila residents, will be around 9,565. The demand analysis for Balm & Soothe revealed that in 2025, the potential annual demand from this market is 21,763 units. c. Marketing Feasibility Balm & Soothe is a dual-purpose product meant to function both as a lip balm and a soothing massage balm. This market feasibility study evaluates its viability in a developing sector marked by rising customer demand for natural and multipurpose goods. The target market consists of households within Intramuros, Manila. A competitive analysis shows a landscape of direct competitors selling standalone lip and massage goods, as well as indirect competition from companies in both categories. Balm & Soothe's unique selling proposition lies in its dual functionality and natural ingredients while diMerent scents or fragrances, positioning it favorably in the market. Marketing strategies will highlight Balm & Soothe as an innovative solution. Promotional eMorts will focus on social media advertisements and Facebook, Instagram, and TikTok promos. Pricing will be competitive but aMordable for the target market, making the product budget friendly. Distribution channels will include online sales through online selling platforms and a physical store located at Brgy. 655 Magallanes Street in Intramuros, Manila, and retail partnerships with health food stores, spas, and beauty boutiques. Overall, Balm & Soothe presents a compelling market opportunity, leveraging the growing demand for multifunctional and natural beauty products, and with targeted marketing and strategic distribution, it can establish a significant presence in the beauty and wellness market. d. Technical Feasibility Balm & Soothe will target a broad demographic, particularly Balm & Soothe, a dual-purpose lip balm and massage balm, which will require access to acceptable cosmetic chemicals and knowledge to verify that the product is safe and eMective for both lips and skin. Any potential challenges related to ingredient stability, preservation, and regulatory approval will need to be addressed to guarantee the product's long-term viability in the market. A crucial part of the project will be consumer testing, which will entail participant recruiting and the utilization of appropriate facilities to obtain input on the balm's texture, absorption, and eMicacy. The study must be accompanied by a well-planned timeframe and budget that accounts for product development, many rounds of testing, and regulatory compliance. Developing Balm & Soothe required careful planning to navigate potential challenges in formulation and compliance. It also must adhere to international cosmetics regulations covering labeling ingredient safety and manufacturing standards. This process necessitates consultation with regulatory specialists to ensure compliance with legal standards and obtain any relevant certifications. e. Management Feasibility Balm & Soothe is poised to launch a dual-use balm for massage and lip care in the Philippines, structured as a general partnership among six experienced owners. This collaborative approach ensures a wide range of expertise to address the increasing consumer demand for multifunctional, natural personal care products. Factors such as the management team's qualifications, experience, and ability to strategically allocate resources are thoroughly assessed. Additionally, the robustness of organizational systems and the eMectiveness of internal communication channels are scrutinized. This comprehensive evaluation aims to determine whether the management team possesses the leadership, operational expertise, and adaptive capabilities necessary to successfully complete the initiative. It also assesses their preparedness to navigate potential challenges and maintain alignment with strategic objectives throughout the project's execution. The structured management framework promotes accountability among the owners and aligns the project with consumer needs and evolving market trends. With this robust management strategy, Balm & Soothe is well-positioned to successfully launch and grow its multi-use balm in the Philippine market, catering to the increasing demand for convenient and eMective self-care solutions. f. Financial Feasibility This section examines whether the project is financially feasible by assessing its ability to generate enough income or savings to cover costs and provide a return on investment. It includes projections of income, expenses and other financial factors to evaluate the project's long-term sustainability. The Sources of Financing section outlines how the project will be funded through equity contributions. The Financial Analysis reviews the project's financial performance, focusing on projected cash flow, profit margins, and overall economic health to assess profitability and financial risk. The Return on Investment (ROl) calculates the expected returns relative to the initial investment, a key indicator of the project's attractiveness to investors, with a higher ROl signifying greater profitability. The Major Assumptions section lists crucial factors influencing financial projections, like market conditions and economic variables. Finally, the Financial Statement provides reports like the income statement, balance sheet, and cash flow statement, oMering a comprehensive view of the project's financial position and viability. g. Socio-Economic Feasibility As a Philippine-based startup, it seeks to inspire local entrepreneurs and foster economic development. With the increasing demand for eco-friendly products, Balm & Soothe's commitment to sustainable packaging aligns with consumer preferences and supports reducing, reusing, and recycling, promoting economic growth while minimizing environmental impact.
5
2 = =
2
2 --0------
6 --0-- 2 --------
0 2 --
--20------
--------20--
--------20--
----2
/ 2
/ 2
/
/