De Guzman, Clarriza Maie D., De Jesus, Miguel Edward V., Dela Cruz, Alexandra S., Dionisio, Rodelie Ashley P., Elariog, Ma. Leonora Kate, Esporlas, John Kenneth T., Maagma, Janela Jude L., Lorenzo, Stefanie Ann R., Rio, Renalyn R. 4 0
The impact of online review influencers of financial-decision making among financial management students of Pamantasan ng Lungsod ng Maynila / 6 6 De Guzman, Clarriza Maie D., De Jesus, Miguel Edward V., Dela Cruz, Alexandra S., Dionisio, Rodelie Ashley P., Elariog, Ma. Leonora Kate, Esporlas, John Kenneth T., Maagma, Janela Jude L., Lorenzo, Stefanie Ann R., Rio, Renalyn R. - - - 105 pp. 28 cm. - - - - - . - . - 0 . - . - 0 .
Business Research: (BSBA-Financial Management) - Pamantasan ng Lungsod ng Maynila, 2024.
5
Abstract The research study entitled The Impact of Online Review on Influencers on Financial Decision-Making of Financial Management Students of Pamantasan ng Lungsod ng Maynila studies the influence of online review influencers on the financial decision-making of undergraduate financial management students at PLM. It examines how students base their financial decision-making recommendations from online reviewers. Employing a quantitative approach with stratified sampling, the research utilized a combination of open-ended and closed-ended survey questions along with a Likert scale. Data was collected from 308 respondents, encompassing their demographics, financial background, and factors influencing their financial decisions. The findings reveal a significant correlation between the perceived credibility of online review influencers and the financial decision-making of financial management students. Students who perceive influencers as credible are more likely to align their financial decisions with these influencers' recommendations. This indicates that trust in the credibility of online review influencers can significantly influence financial decision-making, despite other factors like financial literacy, risk tolerance, and personal financial goals potentially having a stronger overall impact. Supporting literature corroborate these findings. Battha and Zina (2022) highlight the substantial impact of online reviews and influencer endorsements on consumer purchase decisions, emphasizing the importance of credibility. This research explores how students, businesses, influencers, and platforms can all play a role in improving financial literacy for students. Based on the findings, students can gain knowledge and practice skills, while businesses can offer affordable options and leverage influencers. The research also highlights areas for future study, such as including a wider range of students and delving deeper into the psychology of financial decision-making. This research contributes to the ongoing understanding of how online review influencers shape the financial decision-making and purchasing behaviors of PLM financial management students. Keywords: Consumer behavior, Financial decision-making. Financial management, Online review influencers, Social media.
5
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The impact of online review influencers of financial-decision making among financial management students of Pamantasan ng Lungsod ng Maynila / 6 6 De Guzman, Clarriza Maie D., De Jesus, Miguel Edward V., Dela Cruz, Alexandra S., Dionisio, Rodelie Ashley P., Elariog, Ma. Leonora Kate, Esporlas, John Kenneth T., Maagma, Janela Jude L., Lorenzo, Stefanie Ann R., Rio, Renalyn R. - - - 105 pp. 28 cm. - - - - - . - . - 0 . - . - 0 .
Business Research: (BSBA-Financial Management) - Pamantasan ng Lungsod ng Maynila, 2024.
5
Abstract The research study entitled The Impact of Online Review on Influencers on Financial Decision-Making of Financial Management Students of Pamantasan ng Lungsod ng Maynila studies the influence of online review influencers on the financial decision-making of undergraduate financial management students at PLM. It examines how students base their financial decision-making recommendations from online reviewers. Employing a quantitative approach with stratified sampling, the research utilized a combination of open-ended and closed-ended survey questions along with a Likert scale. Data was collected from 308 respondents, encompassing their demographics, financial background, and factors influencing their financial decisions. The findings reveal a significant correlation between the perceived credibility of online review influencers and the financial decision-making of financial management students. Students who perceive influencers as credible are more likely to align their financial decisions with these influencers' recommendations. This indicates that trust in the credibility of online review influencers can significantly influence financial decision-making, despite other factors like financial literacy, risk tolerance, and personal financial goals potentially having a stronger overall impact. Supporting literature corroborate these findings. Battha and Zina (2022) highlight the substantial impact of online reviews and influencer endorsements on consumer purchase decisions, emphasizing the importance of credibility. This research explores how students, businesses, influencers, and platforms can all play a role in improving financial literacy for students. Based on the findings, students can gain knowledge and practice skills, while businesses can offer affordable options and leverage influencers. The research also highlights areas for future study, such as including a wider range of students and delving deeper into the psychology of financial decision-making. This research contributes to the ongoing understanding of how online review influencers shape the financial decision-making and purchasing behaviors of PLM financial management students. Keywords: Consumer behavior, Financial decision-making. Financial management, Online review influencers, Social media.
5
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2
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----2
/ 2
/ 2
/
/