Bautista, Maria Divina Grace B.; de Guzman, Nina Mica T.; Ganibo, Gabrielle Ann H.; Glinoga, Ruth Ester M. and Mendoza, Mariel Ann Joy C. 4 0
Puning hot spring and restaurant as a wellness, adventure and experietial destination: basis for a branding campaign 6 6 Bautista, Maria Divina Grace B.; de Guzman, Nina Mica T.; Ganibo, Gabrielle Ann H.; Glinoga, Ruth Ester M. and Mendoza, Mariel Ann Joy C. - - - 139 pp. 28 cm. - - - - - . - . - 0 . - . - 0 .
Thesis: (Bachelor in Mass Communication) - Pamantasan ng Lungsod ng Maynila ,2018.
5
ABSTRACT : This study aimed to determine Puning's potentials as a wellness, adventure and experiential destination. The researchers measured the perception of the previous visitors towards Puning as a wellness, adventure and experiential destination. Specifically, the researchers measured their views, perception and extent of patronage towards Puning. Being the Filipinos who already experienced the services and features offered by the place is important to know if Puning's potential to be a wellness, adventure and experiential destination are high. The findings from the study revealed that Filipinos perceive Puning as a wellness, adventure and experiential destination; however the experiential part got low recommendation from the key informants. At the end of the study , the researchers concluded that Puning has a potential of becoming a go-to destination for the Filipinos. These findings prove that Puning have a clinch to be patronized by the Filipino tourists. Based on the findings, the researchers crafted the branding campaign that highlights the wellness and adventure features of Puning and market it with Filipino millennials because they are the ones who have the money to spend for their families.
5
2 = =
2
2 --0------
6 --0-- 2 --------
0 2 --
--20------
--------20--
--------20--
----2
/ 2
/ 2
/
/
Puning hot spring and restaurant as a wellness, adventure and experietial destination: basis for a branding campaign 6 6 Bautista, Maria Divina Grace B.; de Guzman, Nina Mica T.; Ganibo, Gabrielle Ann H.; Glinoga, Ruth Ester M. and Mendoza, Mariel Ann Joy C. - - - 139 pp. 28 cm. - - - - - . - . - 0 . - . - 0 .
Thesis: (Bachelor in Mass Communication) - Pamantasan ng Lungsod ng Maynila ,2018.
5
ABSTRACT : This study aimed to determine Puning's potentials as a wellness, adventure and experiential destination. The researchers measured the perception of the previous visitors towards Puning as a wellness, adventure and experiential destination. Specifically, the researchers measured their views, perception and extent of patronage towards Puning. Being the Filipinos who already experienced the services and features offered by the place is important to know if Puning's potential to be a wellness, adventure and experiential destination are high. The findings from the study revealed that Filipinos perceive Puning as a wellness, adventure and experiential destination; however the experiential part got low recommendation from the key informants. At the end of the study , the researchers concluded that Puning has a potential of becoming a go-to destination for the Filipinos. These findings prove that Puning have a clinch to be patronized by the Filipino tourists. Based on the findings, the researchers crafted the branding campaign that highlights the wellness and adventure features of Puning and market it with Filipino millennials because they are the ones who have the money to spend for their families.
5
2 = =
2
2 --0------
6 --0-- 2 --------
0 2 --
--20------
--------20--
--------20--
----2
/ 2
/ 2
/
/