Castillo, Dianafe A. 4 0

Assessment of communication strategies and extent of involvement of students in program of activities : basis for a proposed communication plan / 6 6 Dianafe A. Castillo. - - - xi, 183 pages 28 cm. - - - - - . - . - 0 . - . - 0 .

Thesis (M.A.) -- Pamantasan ng Lungsod ng Maynila, 2017.;A thesis presented to the College of Humanities, Arts and Social Sciences in partial fulfillment of the requirements for the degree in Master of Arts in Communication Management.





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ABSTRACT: This research study aimed to assess the communication strategies and its relationship to the extent of involvement of students in the program of activities of the College of the Holy Spirit Manila (CHSM). The study used a researcher-made survey questionnaire which was validated through expert validation. Data from this study were collected from Senior High School and College students of the said institution. Data gathered from the survey was validated through a Focus Group Interview participated by selected faculty moderators of the different student organizations. Findings of this study revealed the prevalence of Facebook as an effective tool in promoting student involvement. Results also revealed a high attendance of the students in the different programs. In connection to their attendance, it was discovered that students attend the different activities due to the fact that these activities are required activities. Findings also showed the passive participation of the students in the different activities. Students would prefer to be part of the audience rather than taking an active role in the programs. Finally, using the one way analysis of variation (ANOVA) it was concluded that there is a significant relationship between the communication strategies and extent of student involvement in different student program of activities. A proposed communication plan was developed to complement the results of the study.













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