Cortez, King M. 4 0
Revisiting the place branding of the city of Malolos Vamos a Malolos : basis for public relations plan / 6 6 King M. Cortez. - - - ix, 100 pages 28 cm. - - - - - . - . - 0 . - . - 0 .
Thesis (M.A.)-- Pamantasan ng Lungsod ng Maynila, 2018.;A thesis presented to the College of Humanities, Arts and Social Sciences in partial fulfillment of the requirements for the degree Master of Arts in Communication Management.
5
ABSTRACT: This study aimed to revisit the current place branding campaign of the City of Malolos, called Vamos a Malolos and find out basis for rebanding as The City of the First Philippine Republic with ultimate aim to craft a framework for Public Relations Plan for a place rebranding. The instrumentation used for this study are survey questionnaire that were responded by the stakeholders of the City of Malolos and interview with PR experts. Data from the survey were tabulated and analyzed through specific statistical tool while the consultation from the interview were used in creating a Public Relation plan. The researcher concluded that based on findings of the study, there is a need to rebrand the city of Malolos. The stakeholders of the city of Malolos acceptability on the proposed rebranding for their city as the City of the First Philippine Republic is higher than the current branding of Malolos, Vamos a Malolos. It is shown in almost all aspects from the results of the survey and also from the interview conducted by the researcher with some Public Relations practitioner. Moreover, the proposed rebranding, Malolos as the City of First Philippine Republic is much simple to understand providing the city's historical significance and identify while the current brand, Vamos a Malolos is quite problematic, because it creates another problem or questions than immediate answer. In addition, forecast that there is no immediate correlation between the prosed rebranding and economic advantage, according to him there are step by step process, if the administration of Malolos will perform and create realistic policies to promote the proposed rebranding of their City. The researcher recommend the consideration of the city administration of Malolos to formulate a City ordinance or policy towards the implementation of PR plan for the recognition and appreciation for the proposed rebranding of the City of Malolos as the City of the First Philippine Republic.
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Revisiting the place branding of the city of Malolos Vamos a Malolos : basis for public relations plan / 6 6 King M. Cortez. - - - ix, 100 pages 28 cm. - - - - - . - . - 0 . - . - 0 .
Thesis (M.A.)-- Pamantasan ng Lungsod ng Maynila, 2018.;A thesis presented to the College of Humanities, Arts and Social Sciences in partial fulfillment of the requirements for the degree Master of Arts in Communication Management.
5
ABSTRACT: This study aimed to revisit the current place branding campaign of the City of Malolos, called Vamos a Malolos and find out basis for rebanding as The City of the First Philippine Republic with ultimate aim to craft a framework for Public Relations Plan for a place rebranding. The instrumentation used for this study are survey questionnaire that were responded by the stakeholders of the City of Malolos and interview with PR experts. Data from the survey were tabulated and analyzed through specific statistical tool while the consultation from the interview were used in creating a Public Relation plan. The researcher concluded that based on findings of the study, there is a need to rebrand the city of Malolos. The stakeholders of the city of Malolos acceptability on the proposed rebranding for their city as the City of the First Philippine Republic is higher than the current branding of Malolos, Vamos a Malolos. It is shown in almost all aspects from the results of the survey and also from the interview conducted by the researcher with some Public Relations practitioner. Moreover, the proposed rebranding, Malolos as the City of First Philippine Republic is much simple to understand providing the city's historical significance and identify while the current brand, Vamos a Malolos is quite problematic, because it creates another problem or questions than immediate answer. In addition, forecast that there is no immediate correlation between the prosed rebranding and economic advantage, according to him there are step by step process, if the administration of Malolos will perform and create realistic policies to promote the proposed rebranding of their City. The researcher recommend the consideration of the city administration of Malolos to formulate a City ordinance or policy towards the implementation of PR plan for the recognition and appreciation for the proposed rebranding of the City of Malolos as the City of the First Philippine Republic.
5
2 = =
2
2 --0------
6 --0-- 2 --------
0 2 --
--20------
--------20--
--------20--
----2
/ 2
/ 2
/
/