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Czinkota, Michael R. 4 0

Marketing management / 6 6 Michael R. Czinkota, Masaaki Kotabe. - Second edition. - - xxv, 598 pages : colored illustration 28 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



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Professional.











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ISBN: 0324022034 (hardcover)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Personal Names:
2 --0------

Subjects--Corporate Names:
6 --0-- 2 --------

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0 2 --

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Subjects--Topical Terms:
Marketing;Marketing ----Management.;Management----20--Case studies.

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----2

LC Class. No.: HF5415.13 / .C95 20012

Dewey Class. No.: 658.8 C998m 2001 / 221

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