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McCarthy, E. Jerome 4 0

Basic marketing : a managerial approach / 6 6 E. Jerome McCarthy. - Sixth edition. - - xix, 767 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



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Professional.











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ISBN: 0256020485 (hardcover)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Marketing ----Management.----20--

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LC Class. No.: HF5415.13 / .M3 19782

Dewey Class. No.: 658.8 M129b 1978 / 2

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