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McCarthy, E. Jerome 4 0

Basic marketing : a managerial approach / 6 6 E. Jerome McCarthy, William D. Perreault, Jr. - Eighth edition. - - xvii, 841 pages : illustration (chiefly colored) 25 cm. - - - - - . - Irwin series in marketing . - 0 . - . - Irwin series in marketing. 0 .



Includes bibliographical references and indexes.



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Professional.











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ISBN: 0256030197 (hardbound

ISSN: 2 = =

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LC Class. No.: HF5415.13 / .M369 19842

Dewey Class. No.: 658.8 M127b 1984 / 219

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