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Quelch, John A. 4 0

Marketing management : text and cases / 6 6 John A. Quelch, Robert J. Dolan, Thomas J. Kosnik. - - - xiii, 848 pages : illustrations 27 cm. - - - - - . - The Irwin series in marketing . - 0 . - . - The Irwin series in marketing. 0 .



Includes bibliographical references and index.



5





Professional.











5





ISBN: 0256109559 (hardcover)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Marketing;Marketing ----Management.;Management----20--Case studies.

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LC Class. No.: HF5415.13 / .Q45 19932

Dewey Class. No.: 658.8 Q33m 1993 / 220

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