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Cleland, Alan S., 4 0 1939-

The market value process : bridging customer and shareholder value / 6 6 Alan S. Cleland and Albert V. Bruno. - First edition. - - xxv, 244 pages : illustration 25 cm. - - - - - . - The Jossey-Bass business & management series . - 0 . - . - The Jossey-Bass business & management series. 0 .



Includes bibliographical references and index.



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Professional.











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ISBN: 0787902756 (hardcover)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Strategic planning.;Marketing.;Consumer satisfaction.;Corporations ----Valuation.----20--

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LC Class. No.: HD30.28 / .C578 19962

Dewey Class. No.: 658.8 C589m 1996 / 220

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