Williams, Kevan. 4 0

Brilliant business plan : what to know and do to make the perfect plan / 6 6 Kevan Williams. - - - 223 pages : illustrations 25 cm. - - - - - . - . - 0 . - . - 0 .

Includes index.



An introduction to writing your business plan -- Getting started -- Competition : show how you'll beat them -- Harnesing the power of marketing -- Making money : the most popular part of the plan! -- Funding your business -- The people side of your plan -- Protecting your ideas -- How to reduce your plan to two pages : the executive summary -- Presenting your business plan -- Your business plan in action.

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Professional.











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9780273742524 (paperback)

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658.401 W673b 2011 / 222

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