Riel, C. B. M. van. 4 0

Principles of corporate communication / 6 6 Cees B.M. van Riel. - - - xiii, 239 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .

Translation of: Identiteit en imago.

Includes bibliographical references and index.



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Professional.











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0131509969 (paperback)

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Communication in management.;Corporations;Corporations;Corporate image. ----Communication systems.;Public relations.----20--


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HD30.3 / .R5413 19952

658.4/5 / 220

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