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Hisrich, Robert D. 4 0

Marketing a new product : its planning, development, and control / 6 6 Robert D. Hisrich, Michael P. Peters. - - - ix, 358 pages : illustration 25 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



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ISBN: 0805341021 (hardbound)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Product management.;Marketing.;New products. --------20--

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LC Class. No.: HD69.N4 / H552

Dewey Class. No.: 658.8 H625m 1978 / 2

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