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Cateora, Philip R. 4 0

International marketing / 6 6 Philip R. Cateora, John L. Graham. - Tenth edition. - - xxv, 721 pages : colored illustrations 29 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



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Professional.











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ISBN: 0256259828 (hardbound)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Corporate Names:
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Subjects--Topical Terms:
Export marketing.;International business enterprises. --------20--

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LC Class. No.: HF1009.5 / .C35 19992

Dewey Class. No.: 658.848 C282i 1999 / 221

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