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International and global marketing : concepts and cases / 6 6 [edited by] Taylor W. Meloan, John L. Graham. - - - xiii, 640 pages : illustrations 23 cm. - - - - - . - The Irwin series in marketing . - 0 . - . - The Irwin series in marketing. 0 .



Includes bibliograhical references.



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Professional.











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ISBN: 0256157235 (paperback)

ISSN: 2 = =

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Nat. Bib. No.: 2

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2 --0------

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6 --0-- 2 --------

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0 2 --

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Subjects--Topical Terms:
Export marketing.;Export marketing --------20--Case studies.

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LC Class. No.: HF1416 / .I54 19952

Dewey Class. No.: 658.848 In8 1995 / 220

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