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Keegan, Warren J. 4 0

Global marketing management / 6 6 Warren J. Keegan. - Seventh edition. - - xxv, 617 pages : illustrations 27 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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Professional.











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ISBN: 0130332712 (hardcover)

ISSN: 2 = =

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Nat. Bib. No.: 2

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2 --0------

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Subjects--Topical Terms:
Export marketing;Export marketing ----Management.;Management----20--Case studies.

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----2

LC Class. No.: HF1416 / .K44 20022

Dewey Class. No.: 658.48 K243g 2002 / 221

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