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Kotabe, Masaaki. 4 0

Global marketing management / 6 6 Masaaki Kotabe, Kristiaan Helsen. - - - xxii, 711 pages : illustration, colored maps 26 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



5





Professional.











5





ISBN: 0471592889 (hardcover)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Personal Names:
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Subjects--Corporate Names:
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Subjects--Topical Terms:
Export marketing;International business enterprises ----Management.;Management.----20--

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LC Class. No.: HF1416 / .K68 19982

Dewey Class. No.: 658.848 K848g 1998 / 221

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