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Quelch, John A. 4 0

Global marketing management : a casebook / 6 6 John A. Quelch, Cristopher A. Bartlett. - Fifth edition. - - viii, 680 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references.



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Professional.











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ISBN: 0324322844 (paperback)

ISSN: 2 = =

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Nat. Bib. No.: 2

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2 --0------

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Subjects--Topical Terms:
Export marketing;Export marketing ----Management.;Management----20--Case studies.

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LC Class. No.: HF1416 / .G56 20062

Dewey Class. No.: 658.84 Q33g 2006 / 222

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