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Doyle, Peter, 4 0 1943 June 23-2003.

Marketing management and strategy / 6 6 Peter Doyle. - 3rd edition. - - xviii, 446 pages 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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Professional.











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ISBN: 0273651501 (paperback)

ISSN: 2 = =

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Subjects--Topical Terms:
Marketing.;Marketing ----Management.----20--

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LC Class. No.: HF5415 / .D753 20012

Dewey Class. No.: 658.8 D776m 2002 / 221

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