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Marketing principles and best practices / 6 6 K. Douglas Hoffman [and fifteen others]. - Third edition, student international edition. - - xlii, 598 pages : colored illustrations 29 cm. - - - - - . - . - 0 . - . - 0 .

Revised edition of: Marketing : best practices. Second edition. ©2003.

Includes bibliographical references and indexes.



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Professional.











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ISBN: 0324225180 (International student edition package)

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LC Class. No.: HF5415 / .M297453 20052

Dewey Class. No.: 658.8 M341 2005 / 222

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