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Bearden, William O., 4 0 1945-

Marketing : principles and perspectives / 6 6 William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - Fourth edition. - - xl, 596 pages : colored illustration 28 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



5





Professional.











5





ISBN: 9780072860573 (paperback)

ISSN: 2 = =

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LC Class. No.: HF5415.1 / .B4155 20072

Dewey Class. No.: 658.8 B38m 2004 / 222

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