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Cases in marketing management and strategy : an Asia-Pacific perspective / 6 6 John A. Quelch [and three others]. - - - xi, 507 pages : illustrations 25 cm. - - - - - . - . - 0 . - . - 0 .







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ISBN: 0135770572 (paperback)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Marketing;Marketing ----Management--Asia;Asia--20--Case studies.;Case studies.

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LC Class. No.: HF5415.12.A8 / C37 19962

Dewey Class. No.: 658.80095 C268 1996 / 220

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