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Strategic marketing cases for 21st century Asia / 6 Strategic marketing cases for twenty first century Asia 6 John A. Quelch [and three others]. - - - viii, 404 pages : illustrations, maps 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references.



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Professional.











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ISBN: 0130276014 (paperback)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Marketing;Marketing ----Management--Asia;Asia--20--Case studies.;Case studies.

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LC Class. No.: HF5415.12.A8 / S77 20002

Dewey Class. No.: 658.802 St82 2000 / 2

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