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Linton, Ian. 4 0

Integrated marketing communications / 6 6 Ian Linton and Kevin Morley. - - - 135 pages 24 cm. - - - - - . - The marketing series. Practitioner . - 0 . - . - Marketing series (London, England). 0 Practitioner. .

Published on behalf of the Chartered Institute of Marketing.;Includes index.





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ISBN: 0750619384 (paperback)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Communication in marketing.;Advertising media planning. --------20--

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LC Class. No.: HF5415.123 / .L57 19952

Dewey Class. No.: 658.8 L658i 1995 / 2

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