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Vinjamuri, David, 4 0 1964-

Accidental branding : how ordinary people build extraordinary brands / 6 6 David Vinjamuri. - - - xii, 212 pages 24 cm. - - - - - . - . - 0 . - . - 0 .

Includes index.



What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.

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Provides the stories behind seven entrepreneurs who unintentionally created name brand products, including Julie Aigner-Clark of Baby Einstein, Gary Erickson of Clif Bar, and Roxanne Quimby of Burt's Bees.

Adult.











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ISBN: 9780470165065 (hardcover);0470165065

ISSN: 2 = =

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Branding (Marketing);Entrepreneurship;Serendipity;Businesspeople;Branding (Marketing) ------United States;United States;United States;United States----Case studies.;Case studies.;Case studies.;Biography.;Case studies.

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LC Class. No.: HF5415.1255 / .V56 20082

Dewey Class. No.: 658.827 V763a 2008 / 222

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