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Scott, David Meerman. 4 0

The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / 6 New rules of marketing & PR 6 David Meerman Scott. - Second edition. - - xxx, 289 pages 23 cm. - - - - - . - . - 0 . - . - 0 .

Revised edition of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.;Includes index.





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Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.

Adult.











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ISBN: 9780470547816 (paperback)

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LC Class. No.: HF5415.1265 / .S393 20102

Dewey Class. No.: 658.872 Sco83n 2010 / 222

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