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Dickson, Peter R. 4 0

Marketing management / 6 6 Peter R. Dickson. - Second edition. - - xxxiv, 813 pages : colored illustration 27 cm. - - - - - . - The Dryden Press series in marketing . - 0 . - . - The Dryden Press series in marketing. 0 .



Includes bibliographical references and indexes.



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Professional.











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ISBN: 0030177421 (hardcover)

ISSN: 2 = =

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Subjects--Topical Terms:
Marketing ----Management.----20--

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LC Class. No.: HF5415.13 / .D48 19972

Dewey Class. No.: 658.80068 D561m 1997 / 221

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