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Marketing and consumer research in the public interest / 6 6 Ronald Paul Hill, editor. - - - x, 230 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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Professional.











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ISBN: 0803971915 (paperback)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Marketing research;Advertising;Consumer behavior.;Public interest.;Consumer education. ----Social aspects.;Social aspects.----20--

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LC Class. No.: HF5415.2 / .M3542 19962

Dewey Class. No.: 658.83 M341 1996 / 220

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