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Zaltman, Gerald. 4 0

Marketing research : fundamentals and dynamics / 6 6 Gerald Zaltman, Philip C. Burger. - - - xxii, 744 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



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Professional.











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ISBN: 003003566X (hardbound)

ISSN: 2 = =

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LC Class. No.: HF5415.2 / .Z342

Dewey Class. No.: 658.83 Z14m 1975 / 2

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