Duchessi, Peter, 4 0 1953-

Crafting customer value : the art and the science / 6 6 Peter Duchessi. - - - xi, 193 pages 25 cm. - - - - - . - . - 0 . - . - 0 .

Published in arrangement with : Purdue University Press, West Lafayette, Indiana.

Includes bibliographical references and index.



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Professional.











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8179920380 (hardcover)

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Customer loyalty.;Customer relations. --------20--


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HF5415.525 / .D83 20012

658.812 D857c 2002 / 2

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