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Nagle, Thomas T., 4 0 1951-

The strategy and tactics of pricing : a guide to growing more profitably / 6 6 Thomas T. Nagle, John E. Hogan, Joseph Zale. - Fifth edition, international edition. - - xiv, 334 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.

Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.

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ISBN: 9780132546133 (paperback)

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LC Class. No.: HF5416.5 / .N34 20112

Dewey Class. No.: 658.816 N136s 2011 / 222

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