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Epstein, Marc J. 4 0

Implementing e-commerce strategies : a guide to corporate success after the dot.com bust / 6 Implementing ecommerce strategies 6 Marc J. Epstein. - - - x, 208 pages : illustrations 25 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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Examines the practical aspects of designing, executing, and successfully managing an e-commerce strategy that works and uses the experiences of thirty-two companies, both successes and failures, to explore key issues and problems.

Adult.











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ISBN: 027598463X (hardcover)

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Electronic commerce.;Strategic planning.;Business enterprises;Electronic commerce ----Computer networks;Planning.----20--Case studies.

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LC Class. No.: HF5548.32 / .E67 20042

Dewey Class. No.: 658.872 Ep85i 2004 / 222

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