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Ferrell, O.C. 4 0

Marketing strategy / 6 6 O.C. Ferrell, Michael D. Hartline. - Third edition. - - xx, 628 pages : illustrations 26 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



5





Professional.











5





ISBN: 0324201400 (paperback)

ISSN: 2 = =

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Nat. Bib. No.: 2

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2 --0------

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Subjects--Topical Terms:
Marketing;Marketing ----Management.;Management----20--Case studies.

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LC Class. No.: HF5415.13 / .M3586 19992

Dewey Class. No.: 658.802 F413m 2005 / 221

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