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Perreault, William D. 4 0

Basic marketing : a global-managerial approach / 6 6 William D. Perreault, Jr., E. Jerome McCarthy. - Fifteenth edition. - - xli, 793 [22] pages : illustrations 28 cm. - - - - - . - McGraw-Hill/Irwin series in marketing . - 0 . - . - McGraw-Hill/Irwin series in marketing. 0 .

McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.



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ISBN: 0072525231 (paperback)

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LC Class. No.: HF5415.13 / .M369 20052

Dewey Class. No.: 658.8 / 222

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